Two Camps
One platform wins on speed and adoption. The other wins on control. The 2026 gap comes down to who's building the workflows.
The Backdrop
Zapier and Tray both pass SOC 2, SSO and audit checks. The real question is who owns the automations day to day.
The Numbers
Zapier: 8,000 plus connectors, free tier, $19.99 Pro plan. Tray: 600 to 700 connectors, starts near $595 a month.